Service is produced not from one machine but every staff of the organization are produces service. Every individual staff is the producer of the 'service product'. So every staff every time is producing different qualities of products. Product testing, inspection , acceptance by the customer, etc. are not possible for the purpose But it is an essential management process to reduce the chances of failure. For the purpose of quality control , collection of data, feed back and self-inspection techniques are more practical. Some institutions may set up 'the system' which is audited to ensure that quality is achieved.
It has to be understood that the basic requirement of any service, for the customer is that the service mst meet their specification and secondly that it will meet time and cost requirement . Specification is what customer expects to receive or facilities one is ready to accept . As it is intangible, specification is based on promotional materials ,k previous experience, comparisons and experiences expressed by fellow guests. What is acceptable ot reasonable will always be an open question.
Price also plays an important part in how service is evaluated, because it influences customer's expectations. When customers buy hamburger at a fast-food restaurant , what together to stisfy customer's needs. It is the response to the custoer's interest.
According to Prof. Kotler "product is anything that can be offered to a market for attention , acquisition, use or consumption and that might satisfy a want to need ." 2 A productivity offering g something that satisfies a want or need of a customer. It can be goods, services , ideas, experiences, information. All products have features , advantages and benefits.
It has to be understood that the basic requirement of any service, for the customer is that the service mst meet their specification and secondly that it will meet time and cost requirement . Specification is what customer expects to receive or facilities one is ready to accept . As it is intangible, specification is based on promotional materials ,k previous experience, comparisons and experiences expressed by fellow guests. What is acceptable ot reasonable will always be an open question.
Price also plays an important part in how service is evaluated, because it influences customer's expectations. When customers buy hamburger at a fast-food restaurant , what together to stisfy customer's needs. It is the response to the custoer's interest.
According to Prof. Kotler "product is anything that can be offered to a market for attention , acquisition, use or consumption and that might satisfy a want to need ." 2 A productivity offering g something that satisfies a want or need of a customer. It can be goods, services , ideas, experiences, information. All products have features , advantages and benefits.
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